5 goals that graphic design projects should try to solve

Good design solves a problem

Design should be used only after taking into account what you're trying to accomplish with it. Never start designing before asking why. Don't pick a typeface without asking yourself if this is the right typeface for the job. To do this correctly, you must study the history of typography. You never start laying out a piece without asking yourself about what font you should use. When you use typography, the shape of the fonts has a lot to say

Good design simplifies

Use graphics and the tools of good design to make difficult information simple. Use graphics and images to illustrate and reinforce what you are saying in the copy. a good graphic also helps to break up the copy and entertain the viewer. Remember the old saying a picture is worth a thousand words. Take a look at one of my early infographics. The Edge is part of South Florida's Sun Sentinel web site. It has excellent examples of someone who understands and uses the tools of good design to clarify.

Good design organizes.

Good design makes it easier for the user to find things. Learn how to attract the eye first to one place and then to another one. Control your audience without them knowing it. A newspaper is a great example of visual organization.

Good Design Grabs your attention

Make sure every page has interesting and important information. Nobody reads everything on a page. People skim and surf. Give them something quickly, otherwise you'll loose them. Break up the copy. Don't put too much on a page. Start with the concept first, never the copy.

Good Design avoids gimmicks

Special effects should only be used if it enhances the message you're trying to convey. Never begin with special effects. Use them only after your design can stand on it's own.A movie can have the best special effects and still stink. Reliance on technology kills good design. When designing a logo for example, you should never look at color before you look at value. Your logo should work just as well in black and white as it does in color. The strongest designs are also the simplest. Think about the Nike Swoosh, or the Adidas tri-stripes. They are magnificently simple. Try to think of some other examples of simple logos.

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